Most SDR managers get handed a team, a quota, and a dashboard — and are told to figure it out. No playbook. No training. No definition of “good.”

We built the manual we wish we had:

• Systems you can run Monday

• Frameworks to coach with Friday

• Playbooks, rituals, and tools

• Stories from the field

Every chapter solves real problems SDR leaders face under pressure: hitting pipeline, coaching reps, aligning with AEs, scaling outbound, and building culture.

Whether it’s your first team or your fifth, this playbook shows you how to move from firefighting to frameworks — from hustle to habits that multiply.