Helping You Build World-Class SDR Teams
With over a decade of experience and a proven track record, I’m here to help SDR leaders unlock their full potential.
Hi— I’m Chris, and I know how overwhelming it can be to lead an SDR team with ambitious goals and limited guidance.
I’ve been building SDR teams for 15+ years, helping 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to acquisition for a combined $1.3B.
But too many SDR leaders are thrown into the deep end with no training or support. In 2022, we made it our mission to share the principles, practices, and strategies that fueled our success.
To date, I’ve helped over 250 SDR leaders transform their teams and careers. Are you ready to join them?
Hi—I’m Chris Ritson.
After helping build 3 companies to $50M ARR and raising $400M in VC funding, I left my day job in 2022 to help more SDR leaders accelerate their growth.
★ 15+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 250+ leaders trained
THE PRINCPLES THAT DRIVE ME
Community
I don’t just teach leadership—I build a community where SDR leaders can share, learn, and grow together.
High-Performance
I hold myself and the leaders I work with to a standard of excellence, because that’s what drives results.
Equity
Leadership support shouldn’t be a privilege. I’m committed to giving every SDR leader a fair shot at success.
Trust
My relationships with SDR leaders are built on transparency, reliability, and a commitment to their success.
THREE WAYS I CAN HELP YOU
1
BOOTCAMP
Learn everything you need to build high-performance SDR teams.
2
MENTORSHIP
Get exclusive mentoring from Chris in SDR leadership and strategy.
3
FREE PLAYBOOK
Run the exact systems and frameworks we use to build predictable pipeline.
THE STORY BEHIND MY LOGO
My logo is based on the Tabono symbol. In the Adinkra language of Western Africa, Tabono means “oar” and symbolizes unity of purpose, strength, confidence, and hard work to achieve a common goal.
This perfectly represents our mission: helping SDR leaders navigate their challenges and achieve success through shared purpose and dedication.