Run a World-Class SDR Team

This is the bootcamp 200+ SDR managers used to lead better and build more pipeline with less stress.

In just 4 weeks, you’ll learn how to:

✓ Lead with a proven playbook

✓ Build a consistent, quota-hitting team

✓ Gain the confidence of your reps and leaders

Next Camp: June 16 – July 11

Final seats now on sale — early bird sold out

Seats are capped at 30

Trusted by SDR Leaders from the World’s Top Teams

WHO THIS BOOTCAMP IS FOR

Being an SDR leader comes with many challenges:

  • Building a winning team culture that inspires excellence

  • Addressing & managing underperformance effectively

  • Coaching & developing SDRs to consistently perform

  • Collaborating with GTM leaders to drive alignment

  • Managing stakeholder expectations & high quotas

  • Designing processes that drive efficiency & results

  • And many more…

Many leaders tell us, “I feel like I’m on an island,” or, “I struggle with imposter syndrome.”

It’s no surprise—SDR leaders are tasked with big responsibilities but often receive little support or guidance.

If this resonates, this bootcamp is for you. Whether you’re just starting out or a seasoned leader, you’ll gain the tools, frameworks, and confidence to lead your team to success.

WHAT OUR ALUMNI SAY

WHAT YOU WILL GET

  • 8 Live Masterclasses → £1,997 value

    Proven frameworks to solve the most pressing SDR leadership challenges — from outbound and performance to hiring, GTM alignment, and more.

  • 4 Ask Us Anything Sessions → £997 value

    Live, small-group Q&As where you can bring your toughest problems and get real-time, personalized advice from experienced leaders.

  • Outbound Playbook → £497 value

    Step-by-step systems and strategy to help your team consistently generate pipeline — complete with sequencing, messaging, and outreach tactics.

  • SDR Messaging Bundle → £997 value

    Plug-and-play email templates, call openers, and objection responses your SDRs can start using immediately to book more meetings.

  • Customizable Templates & Toolkits

    Pre-built templates and resources for goal setting, performance reviews, 1:1s, onboarding plans, and more — saving you hours each week.

  • Lifetime Access to Recordings & Materials

    Revisit sessions anytime. All recordings, templates, and frameworks are yours to keep for life — and updated as we go.

  • Exclusive Access to Coaches

    Direct access to both trainers throughout the bootcamp — for quick feedback, extra guidance, or a second set of eyes when you need it.

  • Peer Learning & Leadership Community

    Join a trusted network of SDR leaders to share ideas, swap strategies, and stay connected long after the bootcamp ends.

Total Value: £5000+

Your Price: £795

(Most participants expense it. We offer 50% off if you’re self-funding. Contact us to learn more.

YOUR FOUR-WEEK JOURNEY TO SDR LEADERSHIP EXCELLENCE

The bootcamp includes 8 core sessions focused on the real challenges SDR leaders face — from coaching and outbound to hiring, metrics, and team culture. Each session is packed with proven frameworks, real stories, and hands-on examples you can relate to.

You’ll get free templates, tools, and plug-and-play resources to apply right away — plus plenty of opportunities for practical dialogue and peer discussion along the way.

You’ll also join 4 live Ask Us Anything sessions to get direct support, work through real scenarios, and learn from experienced SDR leaders in a high-trust, small-group setting.

Here’s what we’ll cover:

  • Tired of feeling reactive? Build a system to lead proactively instead of constantly putting out fires.

  • Establish rhythms that reduce chaos, improve consistency, and free up hours of your week.

  • Create a vision- and values-driven culture that keeps reps engaged and reduces churn.

  • Eliminate confusion by designing roles, KPIs, and workflows that align with your goals.

  • Know what’s working and what’s not — with metrics that actually inform action.

  • Simplify reporting with frameworks that clearly show your team’s impact to senior leaders.

  • Stop wasting time on the wrong accounts — get crystal clear on your true ICP.

  • Use data to sharpen targeting and improve outbound conversion rates.

  • Build a repeatable segmentation process your whole team can follow.

  • Struggling with inconsistent results? Build a clear, step-by-step outbound system that scales.

  • Get proven messaging and sequencing strategies that book more meetings.

  • Learn how to audit, optimize, and improve outbound performance over time.

  • Tired of ramping reps for months with little to show for it? Learn how to hire right the first time.

  • Cut down ramp time and early attrition with structured, high-impact onboarding.

  • Use templates and playbooks that help new hires contribute fast and confidently.

  • Struggling with underperformance? Apply a coaching model that actually works.

  • Make every 1:1 count — with clear frameworks that drive accountability and growth.

  • Turn feedback into fuel and create a culture of continuous development.

  • Drowning in dashboards? Cut through the noise and focus on the numbers that matter.

  • Learn to spot red flags early and fix problems before they impact pipeline.

  • Confidently show the business impact of your team — and get the credit you deserve.

  • Battle burnout and low morale with a culture of accountability, recognition, and shared purpose.

  • Implement rituals that reinforce high standards and positive team dynamics.

  • Lead through change with confidence — and help your team outperform industry benchmarks.

  • 4x “Ask Us Anything” sessions to get direct, actionable advice from experienced leaders.

  • Learn what’s working right now from peers in similar roles.

  • Leave each session with clarity, momentum, and support from a trusted community.

WHO WE ARE AND WHY WE CARE

Hi—we’re Chris and Laurence, and we know how overwhelming it can be to lead an SDR team with ambitious goals and limited guidance.

We’ve been building SDR teams for 15+ years, helping 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to acquisition for a combined $1.3B.

But too many SDR leaders are thrown into the deep end with no training or support. In 2022, we made it our mission to share the principles, practices, and strategies that fueled our success.

To date, more than 200 SDR leaders have graduated from our bootcamp, transforming their careers. Are you ready to join them?

Hi—I’m Chris Ritson.

After helping build 3 companies to $50M ARR and raising $400M in VC funding, I left my day job in 2022 to help more SDR leaders accelerate their growth.

Hi—I’m Laurence Langstone.

Having built a company to a $700M acquisition, I’m now scaling another to $10B ARR while helping SDR leaders reach their full potential.

★ 15+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 200+ leaders trained

FAQs

  • Who is this bootcamp for?
    This program is designed for SDR leaders who want to build high-performing teams, overcome leadership challenges, and consistently exceed quota. Whether you’re new to leadership or want to refine your skills, this bootcamp is for you.

  • How will this help my team perform better?
    You’ll gain proven systems to optimize outbound processes, set clear goals, coach your reps effectively, and build a high-performance culture. These strategies have enabled past participants to significantly boost pipeline contributions and drive measurable results.

  • What’s the format of the bootcamp?
    The bootcamp includes 12 live, 60-minute masterclasses spread over 4 weeks. Sessions are held on Mondays, Wednesdays, and Fridays at 10am ET.

  • What if I miss a session?
    No problem! All sessions are recorded, and you’ll have lifetime access to the recordings and resources to revisit at any time.

  • Can my employer sponsor me?
    Yes! 90% of our participants are employer-funded. We can provide details to help you secure sponsorship.

  • What kind of results can I expect?
    Participants have reported substantial increases in team pipeline contributions, consistently higher quota attainment, and a boost in leadership confidence. The bootcamp is designed to deliver exceptional value and a significant ROI.

  • Do I need to have leadership experience to join?
    Not necessarily! This bootcamp is ideal for both new SDR leaders looking to build a strong foundation and experienced leaders who want to refine their skills.

  • What’s included in the tuition?
    For £795, you’ll gain access to live masterclasses, exclusive resources, invaluable networking opportunities, and lifetime access to all materials.

  • Can I enroll in a future bootcamp?
    Yes! If you can’t attend this cohort, you can save your seat for a future session by joining our waitlist.

  • What if I’m self-funding?
    We offer a 50% discount for self-funded participants. Contact us for more details.

  • How often are these bootcamps held?
    The bootcamp runs every 6 months. Don’t miss your chance to join this cohort and start driving results sooner.